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Lovibonds Brewery Newsletter |
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April 4, 2011-
If you cannot read this
email, follow the
link |
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| April
Fools! |
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| If
you've been following us a while, you know that we
like to have a little bit of fun on April 1, and
this year was no exception. This year's April
Fools joke was inspired (and somewhat plagiarised)
by the news last week that Goose Island, one of the
breweries that inspire us to do what we do, had
sold out to ABInbev (the world's largest brewing
company, maker of Stella, Becks, Budweiser and about
100 other brands).
This is the biggest response we have ever had to
one of our newsletters, so we definitely touched a
nerve. Those that were burned by previous
April Fools jokes weren't taken so easily this time,
but man, a lot of you were.
Here is a selection of some of the responses: |
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Check out past April Fools ewsletters
April 1, 2009 - Lovibonds Causes Traffic Chaos
April 1, 2010 - Lovibonds Expansion Update |
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- Jeff, I am absolutely thrilled for you. All the
hard work has paid off and you so totally deserve
it. |
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- OMG!!!!!!!!!!!!!!!!!! |
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I fully understand and appreciate the position you
are in and hope the future brings you lots of new
challenges and rewards for all your hard work. I will continue to enjoy your Beers
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- Bugger
me, congratulations you sly old Fox! |
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Doesn't leave me wondering at all. Please
unsubscribe me from the list immediately. Is
there any refund available on your Growlers?
[this is my favourite, wondering how many others
had this sentiment]
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- You wee
Fecker! |
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| So,
please rest assured, we have NOT sold out to 'the
man' and remain extremely independent. |
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Trademark Dispute |
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Would you be confused between this old school
whisky brand and the ultra modern 69 IPA? I think not! |
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| One thing
that I eluded to in the April Fools email was a
trademark dispute with Diageo. This was a
genuine piece of news as Diageo threatened to oppose
our recent trademark application for
69 IPA because
they felt that it could be confused with their
VAT
69 whisky brand. You can read my description
of how this unfolded
here.
When word got out on the street about this, there
were several great blog posts made
here,
here and
here on the subject and we
also got some
good trade press. At this point
in time it appears that Diageo have decided not to take
this any further, but I'm afraid to say any more
until the trademark lands on my desk here at
Lovibonds HQ. Stay tuned. |
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Lovibonds exporting to Denmark |
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| There is
a great craft beer revolution happening in Denmark
and we have had importers requesting our beer for
quite some time and finally sent a pallet of
Lovibonds to help quench their thirst. |
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| New
face in the Tasting Room |
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| Those
that are regulars of the tasting room will note that
we have a new face behind the bar. Please
welcome Chris Donnachie to the land of Lovibond.
He's probably 100 times over qualified, but that is
one of the reasons he got the job. Please stop
in and say hi. |
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Customer News |
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Magoos,
Henley |
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Magoos was our first proper customer and continues
to be a great outlet for us in Henley. Not
only can you find Henley Gold and Amber on draught,
but they are now also stocking
69 IPA in bottles. |
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Spirited
Wines, Henley |
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Spirited Wines, previously known as Nicolas and
before that Odd Bins is about a 1 minute walk from
our place, being in Henley's market place.
Always known for its great selection of wine and
spirits, we've been trying to sell into there for
several years and finally with some new head office
management we are in there. You can now buy
Henley Gold, Dark and 69 IPA in bottles, please let
them know you appreciate their support. |
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The Old
House, Warren Row |
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By the end of the week you'll be able to enjoy
Henley Gold on draught at another one of the areas
fine free houses. |
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No. 2 Pound
Street, Wendover |
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Probably the furthest north that you can enjoy
Lovibonds at the moment. No. 2 Pounds Street
in Wendover has a great selection of wines, breads,
meats and cheeses. It has now added Lovibonds
beer to its selection. |
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| Cheers
for now, hope to see you soon! |
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| Jeff |
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